Let’s talk about Personal vs Business Branding
This power duo is on the same coin!
Building a strong brand is essential for success in the business world. But here’s the thing: it’s not just about your business brand – it’s also about your personal brand. Together, they form a powerful duo that can take your endeavors to new heights.
Here’s why you need both:
- Business Branding: Your business brand is the face of your company. It encompasses your logo, colors, messaging, and overall identity. A strong business brand helps you stand out in a crowded marketplace, builds trust with your audience, and fosters customer loyalty.
- Personal Branding: Your personal brand sets you apart as an individual. Personal branding humanizes your business, making it more relatable and approachable. People connect with people, not just logos or slogans. By showcasing your authentic self, you can attract like-minded individuals, establish authority in your industry, and create meaningful relationships.
The good news is they are both on the same coin, so don’t flip the coin; use both sides.
However, I recommend the 80/20 rule:
- 80% relational branding
- 20% transactional branding
Here’s how they work together:
- Consistency: The 80/20 rule is about aligning your personal brand with your business brand, which creates consistency across all touchpoints. When your personal brand reflects 80% of your values and messaging of your business brand, it reinforces your credibility and strengthens your brand identity.
- Authenticity: Personal branding adds a human touch to your business, making it more authentic and relatable. You create genuine connections with your audience by building relationships that drive loyalty and engagement.
- Visibility: Leveraging your personal brand can amplify your business’s visibility. As a recognized authority in your field, you can enhance your business’s reputation and reach.
So, whether you’re a solopreneur, a small business owner, or a corporate executive, remember that your personal and business brands are two sides of the same coin.
Learn more about 80% relational branding by watching the Gratitude Movement webinar.
Embrace them both, nurture them, and watch as they work together to elevate your success.
To Your Success,
Marie-anne Rouse
